In The Mildlife Woman: A Call to Authenticity, author Janny Adkins writes:
New businesses are sprouting up every day to capitalize on the fears of the midlife women {emphasis added}. Vitamins, minerals, clothes that hide bulges, hair color, weight loss, make-up, herbal formulas, spas, retreats, the list goes on and on. Many of these products…do provide results, but many companies are marketing to women to capitalize on their fear of aging.
At some level women recognize that our fear of aging is being cultivated by an compassionless corporate mentality for the benefit of the “bottom line”– and slowly, we are beginning to seethe inside about it. Around the world, in many cultures both ancient and current, aging women enjoy increased respect and prestige. As the swell of Boomer women age, we are becoming more and more intolerant of being valued by the smoothness of our skin. The time is right, the collective is ready; a Renaissance of the Older Woman is imminent.
No comments:
Post a Comment